Lottery, Ecommerce
Snowball Ltd

In an exclusive partnership with Shop 2 Play, UK’s Largest Cashback site Quidco and S-G Retail. We’ve built a new shopping lottery site with over 4500 participating retailers.

The Challenge

Building a scalable design framework to host over 4,500 participating retailers and a lottery based system was no easy task. While hosting various audiences & demographics has its own challenge, in how to best present these products to appeal to each audience.

We opted for a unified approach with a top level navigation, aimed squarely at helping individuals navigate to the areas of the site that are most relevant to them.

The Solution

Shopping your favorite retailers on Shop 2 Play allows you to win free tickets and participate in weekly lottery draws, with prizes surpassing £10,000!

With a powerful search & filtering system on each page to help customers find their retailer of their choice. Users can easily checkout and seamlessly earn their lottery tickets to win big in the prize draw! This is an exciting shopping concept that truly stands out in the retail environment.

Feel & Look

To highlight the lottery element of this shopping concept, we used animated characters that were inspired by internet nostalgia and old school gaming. The blue colour and thumbnails connects to the real word of the retailers.

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